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The patient-provider relationship is influenced by the phenomenon of implicit associations that may result in bias. Healthcare providers and patients may have implicit, unconscious biases that affect the dynamics of patient-provider interactions, diagnoses, treatment, outcomes and contribute to health care disparities. Implicit biases are beliefs about certain ethnic, racial and social groups that are outside of a person’s conscious awareness. Numerous studies have shown that, for example, black children and adults receive less adequate pain treatment than their white counterparts in the emergency department for the same presenting condition. Or, that patients feel that they have been treated differently because of their gender, sexual orientation, age or social status.
GeaCom’s Communication and Information Theory Empowered (CITE) Solutions offer a breakthrough engagement method that eliminates implicit bias and enables healthcare providers to deliver equitable, value based care. Based on Communication Theory, the system engages patients with a caregiver on screen that matches their demographics (age, gender, cultural background, language, etc) to ensure the highest level of comfort, trust and accuracy. The results are patient equity and Civil Rights coverage, continuity and quality of care across demographies, as well as patient empowerment to actively progress their care. While patients are offered a hyper-human interaction, the system simultaneously provides actionable, relevant information to the care team based on Information Theory. The novel CITE Solutions provides full regulatory coverage, eliminates implicit bias, supports decision making processes based on accurate information, and improve experiences and outcomes for patients and staff.
